This is for the brand that knows something isn't working but can't pinpoint why.

Phase 1 — The Diagnostic

The Diagnostic is a full-spectrum audit of your marketing ecosystem: brand positioning, content strategy, social channels, community health, paid efforts, email, partnerships — everything. The output is a prioritized roadmap that shows you exactly where you are, where the gaps live, and what to invest in next.

This phase can stand alone for the DIY brand that has the team to execute but needs the map. For most clients, the Diagnostic reveals structural gaps that make the Build phase the clear next step.

WHAT'S INCLUDED

•  Full marketing ecosystem audit (organic, paid, email, community, partnerships)

•  Brand positioning and messaging assessment

•  Competitive landscape review

•  Channel-by-channel performance analysis

•  Prioritized investment roadmap with clear next steps

•  60-minute strategy presentation and Q&A

Phase 2 — The Build

The Build is where we roll up our sleeves. Using the Diagnostic as the blueprint, we rebuild your marketing plan with real structure — defining content pillars, restructuring your social channels, designing community programming, aligning your messaging across touchpoints, and building the systems that make it all sustainable.

This is an ongoing strategic partnership. We stay embedded in your business long enough to build the architecture, train your team, and make sure the structure holds.

WHAT'S INCLUDED

•  Everything from the Diagnostic phase

•  Marketing plan rebuild with clear architecture

•  Content strategy and pillar development

•  Community programming design

•  Channel strategy optimization (organic + paid)

•  Monthly strategy calls and performance reviews

•  Ongoing implementation support and guidance

•  Team training and handoff documentation

This is scoped, project-based work with defined deliverables and a clear endpoint.

WHAT THIS CAN LOOK LIKE

•  Product or brand launch campaigns

•  Seasonal or experiential activations

•  Influencer partnership campaigns

•  Event strategy, programming, and promotion

•  Rebrand or repositioning rollouts

•  Social-first campaign sprints

PRICING: Project-based pricing, scoped per engagement, depending on complexity, duration, and add-ons.

For the founder or brand manager who wants a Chief Marketing Officer’s brain on a specific challenge. A gut check on a campaign idea, a second opinion on a hire, help thinking through a pivot, or strategic input on a pitch. On-demand access to senior-level marketing thinking.

STRUCTURE

•  Hourly sessions or monthly access packages

•  Direct scheduling via Calendly or similar

•  Follow-up notes and action items after each session

•  Can upgrade to a core engagement at any time

PRICING

$250/hour or $900/month for up to 4 hours of access.