obsidian bar, china

Written By Micaela Piccolo

Social Media Growth · Industry Positioning · Global Strategy

THE CHALLENGE

Obsidian Bar, a craft cocktail destination in Shenzhen, needed to build a digital presence from scratch and position itself among the world’s best bars—earning recognition from the global cocktail industry’s most influential judges and brands.

HOW WE HELPED

We built both the Instagram and Facebook pages from zero, developed and executed a 3-month social media strategy, and invested 90 hours of targeted engagement with bar judges across multiple countries.

THE RESULTS

95%  Instagram follower growth

538  new industry followers

58.7K  impressions

34K  reach

115  posts published

Micaela Piccolo
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